I’m a vegan.. there, I said it - I’d also like to point out that I’m not one of those vegans that will tell you so at any given opportunity - that said, in certain dinning situations it does inevitably come up and the non vegans at the table will start a curious game of what I call ‘catch out the vegan’. It’s a game that for some reason unknown to me non vegans love to play - the table lamp is turned to startle me and a complete full on interrogation of everything I consume wear and do is launched. Now I do love a game of ‘catch out the vegan’ and FYI yes I do know that most wine is filtered through bits of dead fish, but, the tide seems to be turning. Where once the admission of my vegan ways was met with bewilderment and dismay it’s now a mixed bag and lots more people seem Interested in its benefits and what being a vegan is really all about. The vegan stereotype of a lentil eating leftie living in a commune most probably wearing hideous harem pants is slowly being eroded away by a fresh wave of social media savvy cool vegans. The leaf emoji is our emblem and we are not afraid to hashtag it. #🌱.
As we approach the end of veganuary (not my fav hybrid word I must confess) there are more vegans in the UK than ever before - where once being a vegan required loads of effort and dedication it’s now fairly easy to live your life as a vegan on the go. Pop in to Pret and choose from a selection of amazing vegan wraps or maybe mooch into M&S for vegan friendly ready meal on your way home from work. No longer must you spend hours making your own tofu or squeezing almonds in organic cotton for a drop of milk in your coffee. Finally food outlets have recognised lots of people out there care about the welfare of animals and not just those bare foot walking hippies who live in communes.
Take eating out, a couple of years ago specialist vegan places were the only places that catered for us but now we are free to dine amongst the masses. I often pop to Pizza Express and enjoy their amazing vegan pizza or zip into Zizzi which have a dedicated vegan menu with loads of choice.
Arguably social media has being the driving force in making vegan go form cult to mainstream. Smashing the vegan stereotype there is a whole variety of vegans flying the flag - from the fat gay vegan (@fatgayvegan) who shows vegans are not lettuce munching emaciated miserable people who do not enjoy food, you also have vegan body builders (@veganbodybuildersandfitness) who further prove that being vegan isn’t just a ticket to skinny town and that yes, you can get all the nutrients you need from a plant based diet. My personal favourite social media account has to be @accidentallyveganuk which showcases a whole host of surprising vegan food you may not know about... Morrison’s garlic bread pizza anyone???? And then you have the Watson sisters (@tiffanyc_watson @lucywatson) that prove the cool girl about town can be vegan with ease, Lucy even has a book full of amazing vegan recipes you may think couldn’t be made vegan, mac and cheese being my personal fav.
So as I said I’m not the sort of vegan who shouts about it at any given opportunity (this article aside I guess) but it looks like in 2018 I’ll hardly have to mention it all. So will you go vegan in 2018?